A competent, informed and self-confident sales representative is the best figurehead for every pharmaceutical company and the best sales engine for every drug or product.
The requirement profile for sales representatives is high. Much knowledge has to be used appropriately.
Given the large number of sales representatives who visit the same doctor, individual sales skills ultimately make the decisive difference.
Those who enjoy what they have learned save new knowledge more easily and pass it on to the customer more effectively.
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A high-quality, inspiring training ensures successful learning, imparts competence and strengthens the self-confidence and appearance of the sales representative at the customer.
This is exactly what my training focus is on: Adequate preparation and communication of medical content and communication content. Learning success through enthusiasm and sales success through imparting competence and specialist knowledge.
About me
In addition to my many years of professional experience, I am very familiar with both scientific and operational requirements in the pharmaceutical and medical technology industry through my dual training as a molecular biologist and industrial engineer.
My wealth of experience is based on 20 years of successful professional experience in several international pharmaceutical and medtech companies such as Roche, Sandoz and Novartis:
International Medical Technology Trainer, Medical Science Manager, Trainer for over 180 generic drugs, Product Manager, MSL field service (Medical Science Liaison) Manager and Specialist Trainer for products that require a lot of explanation.
My guiding principle: Successful learning through enthusiasm.
My conviction: Only those who enjoy learning can keep even difficult content and later convince customers with their competence and self-confidence.
Silke Hinsberger
My offer
Medical specialist and discussion training
… for pharmaceutical representatives / field staff in medical technology, other medical employees, CROs / CRA, medical science, marketing, doctors and nursing staff:
- Face-to-face workshops, seminars
- Webinars / Live Online Training (LOTs) / Skype Training
- Omnichannel Trainings (Email, Video, Phone, F2F)
- Coaching
- Medical Writing
- Neurocommunication trainings
All trainings possible in German and English.
Conception, creation and training of training documents
- Determination of the state of knowledge and blended learning conception
- Training folders, e-folders, product brochures and promotional aids
- Podcasting
- Electronic learning aids such as Q-Stream, knowledge games etc.
- Creative preparation as presentation, folder or fact sheet
- Training of complex issues
Training types
- Indication training: symptoms, diagnosis, studies, competition, medication
- Product training: substance class, dosage, side effects, effects, mechanism of action, studies, etc.
- Competition training: studies, pharmacology, strategy
- Conversation training: application of learned content, use of promotional aids with different types of customers
- Onboarding training: Presentation of demanding medical content at every level. Confident management of learning groups with different levels of knowledge.
Indications:
- Neurology / Psychiatry: Multiple Sclerosis, Migraine, ADHD, Pain, Depression, Parkinson’s, Schizophrenia, Epilepsy
- Immunology (antibody therapies, other biopharmaceuticals)
- Infectiology / Virology
- Human genetics
- Endocrinology
- Wound care / dermatology
- Ophthalmology
- Further indications on request
Target groups:
- Sales / representatives / field staff in pharma, medical technology and biotechnology
- Clinical Research Associates / CROs
- Expert staff in clinical research, medical science, marketing, other medical staff
- Call center training
- Customer training with doctors, practice, clinic, pharmacy and nursing staff
Testimonials
Contact
Would you like to request an individual training for your employees? Just talk to me about it! I would be happy to make you a suitable offer.
Call me or send me an email to contact me. Alternatively, you can send me a message using my contact form.
I am happy to hear from you!
PharmaWissen
Silke Hinsberger
Zur Herl 23
66636 Tholey-Theley
Phone: +49 (0) 177 8894049
E-mail: s.hinsberger@pharmawissen.com
In cooperation with: